Guerrilla Advertising

Sean Stevens (left), 28, and Peter Berdovsky, 27, today pleaded not guilty to disorderly conduct. The two men are accused of plunging metropolitan Boston into a panic with illuminated advertisements for a cartoon. The courtroom packed with supporters and a crush of reporters.

On his website, Berdovsky has pictures of a small group installing the figures -- little square-shaped men frowning and giving the finger -- on the exterior wall of a hospital, on the awning of a Cambridge bar, at an Urban Outfitters store, and a bridge.

"It's not so threatening -- it's a Lite-Brite."


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